ampm National Horchata Day

“Sip on La Cultura”

In 2022, ampm celebrated National Horchata Day for the fifth year in a row. As part of the festivities, we were tasked with integrating the giveaway of free horchata with National Hispanic Heritage Month.

We accomplished this by honoring and celebrating the Hispanic community through the Sip on La Cultura campaign. This campaign offered a taste of unique Hispanic flavors, food combos, music, and art at ampm throughout September. We collaborated with the talented Mexican illustrator, Luis Pinto, to create a vibrant illustration celebrating the rich traditions and significance of horchata in the Hispanic community. This illustration helped bring the powerful message of Sip on La Cultura to life.

Grab a free horchata, get ready to roll your tongues, and feel the rhythm!

Curious about the Sip on La Cultura Illustration? Let's spill the horchata!

As we teamed up with Luis Pinto, we delved deep into conversations about the cultural significance of horchata and why the entire process of making it is so meaningful. These discussions, infused with folk tales and glimpses into Luis' everyday life, inspired our am and pm National Horchata Day illustrations.

And you know what? We didn't stop there. This pattern was then splashed across print and digital media.