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Changing the world,

60 seconds at a time.

 
 

Changing the world, 60 seconds at a time.

Back in 2018, a time when politics hit a roadblock and progress wasn’t being made on important issues, something extraordinary stirred among 17 million high schoolers.

Partnering with a variety of organizations, we helped students take over their high school commencements with a 60-second pledge to tell the world what they demand: safety from gun violence, action on climate change, and equality across race, gender, and sexuality.

Adweek | MediaPost

 
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There was a simple call to action…

a dedicated Landing Page…

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...and statement-making mortar boards. Obviously.

You know how grads love decking out their caps with personal messages?

Well, we had this cool idea: let's use those caps to make a statement! We whipped up posters advocating for change in the stuff Gen Z is passionate about.

Then, we reached out to graduating seniors, asking them to slap these posters on their caps to send a loud message to the world. Those grads who hit us up on social media got their hands on some exclusive pre-printed stickers, and we even made the posters downloadable so anyone could join in the action.

Cool, right?

 

And hey, we can’t forget about the out of home.

 

As if that wasn't already enough, we even took it to Venmo!

 
 

©since 1994 — Streeter