Bank of America
Confidence Alert
The pandemic brought about significant changes in behavior, yet many consumers remained hesitant to embrace new methods, often trying them out of necessity rather than curiosity. But why? It boils down to confidence. And what provides reassurance in our daily lives?
Alerts—especially when they arrive via your mobile app. It’s amazing how your confidence will grow by just witnessing the completion of your transaction.
Our objective? To instill confidence in consumers, making the Bank of America app their go-to choice for everyday banking needs.
Online Videos
Demo videos
Drawing from our OLV concepts and the goal to be in-market first, we used vibrant backgrounds to make our banking demos pop. We also made sure our branding, like the Bank of America Flagscape transitions and emojis, remained consistent across all assets. These demos were then shared on Snapchat, YouTube, LinkedIn, Pinterest, and Twitter, tailored for each platform's best practices.
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