Share Pocky! Share Happiness!

One Moment At A Time.

Pocky kicked off its 4th year of the "Share More" campaign, facing challenges like tight budgets and catching the attention of both Millennial Moms and Gen Z. But hey, challenges are just opportunities in disguise!

We focused on showing how Pocky sparks joy and connection, whether it's at a chill hangout with pals or a heartwarming moment with loved ones. Pocky isn't just a snack; it's a conversation starter, a laughter inducer, and a friendship builder. So, come join the fun and spread smiles with Pocky!

But wait Pocky Day is coming…

As we began concepting new brand assets, Pocky Day 11/11 was on the horizon! Fueled by the anticipation of 11/11, we swiftly developed assets with a UGC vibe to generate awareness for Pocky Day!

Our aim was to highlight how Pocky is a great way to share happiness and express gratitude during the stressful holiday season.

*All the props, illustrations, and crafts featured here were created by yours truly.

If you're seeking a “PTA Craft Mom,” I'm available for hire."

CREDITS

SVP: Joe Baratelli

EVP’s: Adam Lowery & Nathan crow

ACD: Nicole Streeter (Me)

Senior CW: Gricel Olalde Rostom