Bank of America
Built Around Your Life
In today’s world of Amazon, Netflix and Stitch Fix, you expect products, solutions and experiences that are personalized to your life. So, why would a rewards card be any different? Introducing the card that makes your life even more rewarding: The Premium Rewards® credit card from Bank of America.
:60 Digital Anthem Spot
Social :15 Videos
We then created three engaging :15 second videos inspired by our uplifting :60 second anthem spot. Our focus?
Highlighting the benefits of the Bank of America Premium Rewards® Credit Card and capturing the outlook of potential card users.
We designed these videos with a social-first approach—think no sound, mobile-friendly sizes, and quick reads to grab your attention. You can catch these videos, along with other exciting assets, on Facebook, Instagram, and Pinterest.
Instagram And Facebook Carousels
Cinema-graph & Photo Shoot Highlights
CREDITS
Agency: Groupe Connect
SVP: Sue Desilva
VP/ Creative Director: Heather Brooks
VP/ Creative Director Social: Rodney Raftery
AD/ Copywriter: Owen Cooney
AD/ Art Director: James Love
Associate Copywriter Social: Grace Messara
Associate Art Director Social: Nicole Srtreeter
Executive Producer: Anna Prebluda
Account Director: Alana O’Connell
Sr. Account Executive: Olivia Martiniello
Sr. Account Executive Social: Morgan Perry
Production House: Eskimo
Director: Nicole Dorsey
Executive Producer: Kristofer Barton
Head of Production: David Martinez
Line Producer: Josh Martinez
Director of Photography: Jon Peter
Production Manager: Stella Vasquez
Featured On: Free the Bid site, alongside an interview with Nicole Dorsey, our director
Check out the interview at the link below: http://freethebid.com/nicole-dorsey-bank-of-america/
©since 1994 — Streeter